A major new campaign ‘Georgia - A Pleasure Doing Business’ was just launched by Enterprise Georgia in cooperation with global business media leader Bloomberg.
The campaign will target EMEA (with focus on EU and Middle east) & Asian countries, highlighting abroad the ease of doing business, interesting business opportunities in different sectors, market access, availability of motivated workforce, as well as culture and excellent livability for business professionals.
Speaking on the launch of the campaign Mikheil Khidureli, CEO of the agency Enterprise Georgia said “For Georgia to stay competitive and attractive for FDI, it is essential that we raise the awareness on our diversified business opportunities, competitive costs and extensive FTA network among the global business leaders. This campaign is not just about country awareness though, but it is also about reaching the top C-level audiences in our target FDI source markets. This is why we chose Bloomberg as our partner for this project.”
The campaign includes TV advertising, Digital and social media distribution across all Bloomberg platforms and is distinguished from previous similar endeavors with the concept of featuring Georgia’s prominent investors from different business sectors ranging from Energy to BPO, to speak on behalf of the country, talk about their views on Georgia as an investment destination and share their personal experiences and success stories with other global business decision makers.
To view the Custom Georgia Digital Hub on Bloomberg please visit: http://tiny.cc/Bloomberg-EnterpriseGE
