As part of the recently launched export lead generation program, representatives from Enterprise Georgia, in collaboration with the global consulting company "OCO Global," conducted on-site visits to around 30 beneficiary companies. During these visits, they appraised the companies' offerings and gained firsthand insights into their production process.
The export lead generation program is designed to target multiple industries, including apparel (comprising clothing, footwear, leather items, accessories, and jewellery), toys, pet food, packaging, and electronic devices.
During initial meetings, "OCO Global" representatives gathered additional information about the companies' operational procedures and production capacities. The next steps involve crafting customized marketing materials, conducting workshops for program participants, and facilitating direct connections with qualified international buyers.
The recently launched export lead generation program, initiated by Enterprise Georgia with the support of USAID, helps Georgian exporters enter new international markets. The program is executed in partnership with "OCO Global," an international consulting company